laxer

We give your brand
quite the story

services

STRATEGIC NARRATIVE
CORE MESSAGING
THOUGHT LEADERSHIP
1
first
impression
matter

IN A WORLD WHERE
DECISIONS ARE MADE
IN A MATTER OF SECONDS,
YOU ONLY GET ONE SHOT.

Whether you’re targeting investors,
customers or users, you not only have to get to
the point quickly, you have to give them a reason
to believe you’re about to make their lives better,
or at least make life itself better.

Strong strategic core messaging is what lies
behind that strong first impression.

IT IS ALSO THE FOUNDATION
FOR WHATEVER COMES NEXT

WE PARTNER WITH AMBITIOUS
FOUNDERS AND EXECUTIVE
TEAMS WHO WANT
TO STAND OUT AND GO BIG

2
how we think
select
strategies

a:

HOW DO YOU GIVE
THE WORLD’S SAFEST CAR SEAT A PRICELESS PERSONALITY?

core strategy, content strategy
client:
babyark
1-7

b:

HOW TO HELP AN ADTECH COMPANY STOP USING GENERIC MUMBOJUMBO LINGO?

BRAND STRATEGY, CORE MESSAGING
client:
APPALGO / ADTECH
2-7

C:

HOW DO YOU CARVE A LUCRATIVE NICHE BETWEEN PROFESSIONAL EVENT PLANNERS AND GOOGLE?

PURPLE / EVENT INDUSTRY
client:
babyark
3-7

d:

HOW DO YOU GIVE
THE WORLD’S SAFEST CAR SEAT A PRICELESS PERSONALITY?

core strategy, content strategy
client:
babyark
4-7

e:

HOW DO YOU GIVE
THE WORLD’S SAFEST CAR SEAT A PRICELESS PERSONALITY?

core strategy, content strategy
client:
babyark
5-7

f:

HOW DO YOU GIVE
THE WORLD’S SAFEST CAR SEAT A PRICELESS PERSONALITY?

core strategy, content strategy
client:
babyark
6-7

g:

HOW DO YOU GIVE
THE WORLD’S SAFEST CAR SEAT A PRICELESS PERSONALITY?

core strategy, content strategy
client:
babyark
7-7
for more work send us an email
for more work send us an email
how we
get three

THE STRATEGIC
NARRATIVE PROCESS

01.

ask

Deep dive into your
business, interviews with key
stakeholders, client surveys.

02.

research

Competitive landscape,
customer motivators, cultural
contexts, emerging trends.

03.

THINK

Walk, run, swim,
lift, play tennis, meditate,
drink, eat, dream.

04.

SIT DOWN & WRITE

Articulate the
brand’s opportunities,
‘big idea’, core story.

DELIVERABLES:
ZERO-FLUFF STRATEGIC PRESENTATION

services

COMPETITIVE LANDSCAPE
BRAND OPPORTUNITIES
REASONS TO BELIEVE
MISSION STATEMENT
VISION
TAGLINE
MANIFESTO AND MINIFESTO
TONE OF VOICE
HIGH-LEVEL MESSAGING AND HIERARCHY
cost
$15k
time
30 days
3
other
services
we offer

a:

day 1 content

Turning the internal strategic narrative
into external core content for Day 1.

Includes
Website copy, Company deck, Welcome series.
cost
$15k
time
30 days

B:

brand naming

Great brands have great names that already tell a core story. Ideal for startups that want to make a strong name for themselves from the get go.

cost
$7,5k
time
15 days

C:

CONTENT STRATEGY

A strategic blueprint for quality content based on competitive landscape, key cultural contexts and audience segments.

Includes
Editorial parameters and calendar
cost
$15k
time
30 days
write us
write us
do’s
and don’ts

do’s

CORE STORY
CONTENT WITH long SHELF LIFE
CHALLENGE CONVENTIONS
PROVOKE DISCUSSION
WORK WITH AMBITIOUS FOUNDERS AND EXECUTIVE TEAMS
TENNIS

don’ts

'VIRAL' CONTENT THAT WILL BRING YOU MILLIONS OF FOLLOWERS
CONTENT WITH SHORT SHELF LIFE
CTRL+C, CTRL+V
YES MAN
WORK WITH CLIENTS WHO WANT MORE OF THE SAME
GOLF
4
let’s
talk
contact
career
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AND PASSIONATE STORYTELLERS AND STRATEGISTS.
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GROWN UP STORIES
FOR SERIOUS BRANDS

LAXER BRANDS
tEL AVIV
+972 12 124 6551
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